Kleppner, Otto <br/><br/>
Advertising procedure 
Otto Kleppner. 
 - New York  Garland Pub.  1985, [c1925] 
 - xvi, 539 p.  ill.  23 cm. 
 - The History of advertising .
<br/><br/> Reprint. Originally published: New York : Prentice-Hall, 1925.  Includes index. 
<br/><br/>Bibliography: p. 507-519. 
<br/><br/><label>ISBN: </label>0824067347 (alk. paper)  86.00 
<br/><br/><label>LCCN: </label>84046040  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1985 
<br/><br/><label>Dewey Class. No.: </label>659.1