@book{4213,
	author = {Kleppner, Otto},
	title = {Advertising procedure},
	publisher = {Garland Pub.},
	year = {1985, [c1925]},
	series = {The History of advertising},
	address = {New York},
	note = {Reprint. Originally published: New York : Prentice-Hall, 1925.}
}