TY  - BOOK
AU  - McQuail,Denis
TI  - Mass communication theory: an introduction
SN  - 0803980698
AV  - P90 .M35 1983
U1  - 001.51 19
PY  - 1987///
CY  - London, Beverly Hills
PB  - Sage Publications
KW  - Mass media
KW  - Local
KW  - Communication theory
N1  - Includes index; Bibliography: p. 319-337
ER  -