McQuail, Denis. <br/><br/>
Mass communication theory  an introduction 
Denis McQuail. 
 - 2nd ed. 
 - London  Beverly Hills  Sage Publications  c1987. 
 - xvi, 352 p.  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 319-337. 
<br/><br/><label>ISBN: </label>0803980698  39.95 
<br/><br/><label>LCCN: </label>evn00000079  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication theory
<br/><br/><label>LC Class. No.: </label>P90  / .M35 1983 
<br/><br/><label>Dewey Class. No.: </label>001.51