TY  - BOOK
AU  - Yale,David R.
TI  - The publicity handbook: how to maximize publicity for products, services, and organizations
SN  - 0844232858
AV  - HD59 .Y33 1991
U1  - 659 20
PY  - 1991///
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Local
N1  - Includes bibliographical references and index
ER  -