Yale, David R. <br/><br/>
The publicity handbook  how to maximize publicity for products, services, and organizations 
David R. Yale. 
 - Lincolnwood, Ill., U.S.A.  NTC Business Books  1991. 
 - x, 358 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844232858  39.95 
<br/><br/><label>LCCN: </label>evn00000069  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HD59  / .Y33 1991 
<br/><br/><label>Dewey Class. No.: </label>659