TY  - BOOK
AU  - Bogart,Leo
TI  - Strategy in advertising: matching media and messages to markets and motivation
AV  - HF5821 .B53 1991
U1  - 659.1/11 19
PY  - 1991///
CY  - Chicago, IL
PB  - NTC Publishing Group
KW  - Advertising
KW  - LEMB
N1  - 920401; Includes bibliographies and index
ER  -