Bogart, Leo. <br/><br/>
Strategy in advertising  matching media and messages to markets and motivation 
Leo Bogart. 
 - 2nd ed. 
 - Chicago, IL  NTC Publishing Group  c1991. 
 - xiii, 406 p.  24 cm. 
<br/><br/> 920401 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>LCCN: </label>evn00000062  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .B53 1991 
<br/><br/><label>Dewey Class. No.: </label>659.1/11