TY  - BOOK
AU  - Patti,Charles H.
AU  - Hartley,Steven W.
AU  - Kennedy,Susan L.
TI  - Business-to-business advertising: a marketing management approach
SN  - 0844234710
AV  - HF5823 .P3528 1911
U1  - 659.1/315 20
PY  - 1991///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising, Industrial
KW  - Local
KW  - Industrial marketing
KW  - Management
N1  - "Published in association with the Business and Professional Advertising Association (B/PAA)."; Includes bibliographical references and index
ER  -