TY - BOOK AU - Cannie,Joan Koob AU - Caplin,Donald TI - Keeping customers for life SN - 0814450083 (hardcover) AV - HF5415.5 .C36 1991 U1 - 658.8/12 20 PY - 1991/// CY - New York, NY PB - American Management Association KW - Customer service KW - United States KW - Local KW - Consumer satisfaction N1 - Includes bibliographical references and index ER -