TY  - BOOK
AU  - Eicoff,Alvin
TI  - Eicoff on broadcast direct marketing
SN  - 0844231444 (jacket)
AV  - HF5415.1265 .E37 1988
U1  - 658.8/4 19
PY  - 1988///
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - Telemarketing
KW  - United States
KW  - Local
KW  - Television advertising
N1  - Includes index
ER  -