Eicoff, Alvin. <br/><br/>
Eicoff on broadcast direct marketing 
Al Eicoff. 
 - Lincolnwood, Ill., U.S.A.  NTC Business Books  c1988. 
 - ix, 191 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844231444 (jacket)  29.95 
<br/><br/><label>LCCN: </label>87060445  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing--United States.<br/>Television advertising--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .E37 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/4