Markin, Rom J. <br/><br/>
The psychology of consumer behavior 
[by] Rom J. Markin. 
 - Englewood Cliffs, N.J.  Prentice-Hall  [1969] 
 - xiii, 258 p.  illus. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research Marketing<br/>Consumer behavior