Cateora, Philip R.

International marketing Philip R. Cateora. - 6th ed. - Homewood, Ill. Irwin 1987. - xvii, 839 p. ill. 25 cm.

Includes index.

Bibliography: p. 801-805.

0256036403

86081796


Export Marketing
International business enterprises

HF1009.5 / .C35 1987

658.8/48