Cateora, Philip R.
International marketing
Philip R. Cateora.
- 6th ed.
- Homewood, Ill. Irwin 1987.
- xvii, 839 p. ill. 25 cm.
Includes index.
Bibliography: p. 801-805.
0256036403
86081796
Export Marketing
International business enterprises
HF1009.5 / .C35 1987
658.8/48