International marketing managerial perspectives
[edited by] Subhash C. Jain and Lewis R. Tucker, Jr.
- 2nd ed.
- Boston, Mass. Kent Pub. Co. c1986.
- xii, 466 p. ill. 24 cm.
920316
Bibliography: p. 459-466.
0534062709 (pbk.) 17.50
85019820 //r89
Export Marketing--Management. International business enterprises--Management.