TY  - BOOK
AU  - Kobs,Jim
TI  - Profitable direct marketing: how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies
SN  - 0872510379
AV  - HF5415.1 .K58
U1  - 658.8/4 
PY  - 1988///
CY  - Illinois
PB  - NTC Business Books
KW  - Direct marketing
KW  - United States
KW  - Local
KW  - Case studies
N1  - Includes index; Bibliography: p. 300-302
ER  -