Kobs, Jim. <br/><br/>
Profitable direct marketing  how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies 
Jim Kobs. 
 - Illinois  NTC Business Books  1988. 
 - xv, 312 p.  ill.  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 300-302. 
<br/><br/><label>ISBN: </label>0872510379 
<br/><br/><label>LCCN: </label>79053509 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--United States.<br/>Direct marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .K58 
<br/><br/><label>Dewey Class. No.: </label>658.8/4