Martin, David N. <br/><br/>
Romancing the brand  the power of advertising and how to use it 
David N. Martin. 
 - New York  AMACOM  c1989. 
 - xvi, 215 p.  ill.  26 cm. 
<br/><br/> 920316 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0814459498 
<br/><br/><label>LCCN: </label>88048032  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5823  / .M268 1989 
<br/><br/><label>Dewey Class. No.: </label>659.1