TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process
T2  - The Irwin series in marketing
SN  - 0256036438
AV  - HF5415 .E65 1987
U1  - 658.8/2 19
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Local
KW  - Management
KW  - Advertising
KW  - LEMB
N1  - 920316; Includes bibliographies and index
ER  -