01011nam a2200301Ia 4500 52191 BIBL 20160527185311.0 860801s1987 iluaf b 00110 eng 86082275 0256036438 EVLG HF5415 .E65 1987 658.8/2 19 Engel, James F. 2103 LEMB Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 6th ed. Homewood, Ill. Irwin 1987. xvi, 621p., [4] p. of plates ill. (some col.) 24 cm. The Irwin series in marketing 178659 Local 920316 Includes bibliographies and index. Marketing 131165 Local Marketing Management. 131165 Local Advertising 47734 LEMB Warshaw, Martin R., 187334 Local Kinnear, Thomas C. 1943- 120421 Local 39504 39504 0 0 0 658_820000000000000_E57P6 0 evl 81457 10 10 1 2016-05-27 75888 0 658.82 E57p6 80000000767643 2016-05-27 00:00:00 r:52191 z:NCC:D 6