00908nam a2200277Ia 450000100060000000300050000600500170001100800410002801000150006902000150008405000220009908200160012110000260013724501270016325000120029026000330030230000590033549000410039450000110043550400390044665000210048565000340050665000220054070000310056270000370059352191BIBL20160527185311.0860801s1987    iluaf    b    00110 eng    a 86082275   a02560364380 aHF5415b.E65 19870 a658.8/221910aEngel, James F.2LEMB10aPromotional strategybmanaging the marketing communications processcJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear.  a6th ed.0 aHomewood, Ill.bIrwinc1987.  axvi, 621p., [4] p. of platesbill. (some col.)c24 cm. 4aThe Irwin series in marketing2Local  a920316  aIncludes bibliographies and index. 0aMarketing2Local 0aMarketingxManagement.2Local 0aAdvertising2LEMB10aWarshaw, Martin R.,2Local10aKinnear, Thomas C.d1943-2Local