TY - BOOK AU - Churchill,Gilbert A. AU - Ford,Neil M. AU - Walker,Orville C. TI - Sales force management: planning, implementation, and control T2 - The Irwin series in marketing SN - 0256031843 AV - HF5438.4 .C48 1985 U1 - 658.8/101 19 PY - 1985/// CY - Homewood, Ill. PB - R.D. Irwin KW - Sales management KW - Local N1 - 921004; Includes bibliographical references and index ER -