Kotler, Philip, <br/><br/>
Marketing  an introduction 
Philip Kotler, Gary Armstrong. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1990. 
 - xxiv, 592 p.  ill. (some col.)  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135565499 
<br/><br/><label>LCCN: </label>evl00001513  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8