Rotzoll, Kim B. Advertising in contemporary society perspectives toward understanding Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. - 2nd ed. - Cincinnati, OH South-Western Pub. Co. c1990. - xiii, 190 p. ill. 920310 Includes bibliographical references. LCCN: 89011394 Subjects--Topical Terms: Advertising LC Class. No.: HF5821 / .R67 1990 Dewey Class. No.: 659.1/042