TY  - BOOK
AU  - Barabba,Vincent P.
AU  - Zaltman,Gerald
TI  - Hearing the voice of the market: competitive advantage through creative use of market information
AV  - HD30.23 .B358 1991
U1  - 658.8/02 20
PY  - 1991///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Decision making
KW  - Local
KW  - Competition
KW  - Marketing research
KW  - Industrial management
N1  - 920228; Includes bibliographical references and index
ER  -