00886nam a2200265Ia 450000100060000000300050000600500170001100800410002801000150006902000220008404000180010605000240012408200170014810000310016524501420019626000570033830000220039550000110041750400510042865000270047965000230050665000300052965000330055970000280059247817BIBL20160527184003.0900719s1991    maua     b    00110 eng    a 90044491   z0875842410c29.95  aDLCcDLCdDLC00aHD30.23b.B358 199100a658.8/0222010aBarabba, Vincent P.2Local10aHearing the voice of the marketbcompetitive advantage through creative use of market informationcVincent P. Barabba and Gerald Zaltman.0 aBoston, Mass.bHarvard Business School Presscc1991.  axiv, 294 p.bill.  a920228  aIncludes bibliographical references and index. 0aDecision making2Local 0aCompetition2Local 0aMarketing research2Local 0aIndustrial management2Local10aZaltman, Gerald,2Local