Barabba, Vincent P. <br/><br/>
Hearing the voice of the market  competitive advantage through creative use of market information 
Vincent P. Barabba and Gerald Zaltman. 
 - Boston, Mass.  Harvard Business School Press  c1991. 
 - xiv, 294 p.  ill. 
<br/><br/> 920228 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label> 29.95 
<br/><br/><label>LCCN: </label>90044491  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Competition<br/>Marketing research<br/>Industrial management
<br/><br/><label>LC Class. No.: </label>HD30.23  / .B358 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/02