TY - BOOK AU - Olins,Wally TI - Corporate identity: making business strategy visible through design SN - 087584250X AV - HD59.2 .O39 1990 U1 - 658.4/012 20 PY - 1990/// CY - Boston, Mass. PB - Harvard Business School Press KW - Corporate image KW - Local KW - Organizational behavior N1 - 920220; Includes bibliographical references (p. 216-217) and index ER -