TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - How to write a succesful marketing plan: a disciplined and comprehensive approach
SN  - 0844231975
U1  - 658.802 
PY  - 1990///
CY  - Lincolnwood, IL.
PB  - National Textbook
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Corporate planning
N1  - Includes index
ER  -