TY  - BOOK
AU  - Wasson,Chester R.
TI  - Dynamic competitive strategy & product life cycles
SN  - 0960035249
AV  - HF5415.15 .W375 1974
U1  - 658.5 
PY  - 1974///]
CY  - St. Charles, Ill.
PB  - Challenge Books
KW  - Product management
KW  - Local
KW  - Product life cycle
N1  - Published in 1971 under title: Product management: product life cycles and competitive marketing strategy; Bibliography: p. 303-306
ER  -