Wasson, Chester R.

Dynamic competitive strategy & product life cycles / Chester R. Wasson. - Rev. ed. - St. Charles, Ill. Challenge Books [1974] - vi, 311 p. 23 cm.

Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.

Bibliography: p. 303-306.

0960035249 0960035257 (pbk.)

73093479


Product management
Product life cycle.

HF5415.15 / .W375 1974

658.5