TY  - BOOK
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471613517
AV  - HF5415.2 .A14 1990
U1  - 658.8/3 20
PY  - 1990///
CY  - New York
PB  - Wiley
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references
ER  -