Aaker, David A. <br/><br/>
Marketing research 
David A. Aaker, George S. Day. 
 - 4th ed. 
 - New York  Wiley  c1990. 
 - xiv, [2], 739, [30] p.  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471613517  47.95 
<br/><br/><label>LCCN: </label>89037850  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/3