TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior: marketing strategy perspectives
T2  - The Irwin series in marketing
SN  - 0256031770
AV  - HF5415.3 .P468 1987
U1  - 658.8/342 19
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Consumer behavior
KW  - Local
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -