Peter, J. Paul. <br/><br/>
Consumer behavior  marketing strategy perspectives 
J. Paul Peter, Jerry C. Olson. 
 - Homewood, Ill.  Irwin  1987. 
 - xvii, 698 p., [16] p. of plates  ill. (some col.)  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0256031770 
<br/><br/><label>LCCN: </label>86081801 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/342