Gerson, Richard F. <br/><br/>
Marketing health/fitness services 
Richard F. Gerson. 
 - Champaign, Ill.  Human Kinetics Books  c1989. 
 - xi, 122 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 115-117. 
<br/><br/><label>ISBN: </label>0873229312 
<br/><br/><label>LCCN: </label>88013078  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Physical fitness centers--Management.<br/>Physical fitness--Marketing.<br/>Medical care--Marketing.
<br/><br/><label>LC Class. No.: </label>GV428.5  / .G47 1989 
<br/><br/><label>Dewey Class. No.: </label>613.7/068