TY  - BOOK
AU  - Lumpkin,James R.
AU  - Caballero,Marjorie J.
AU  - Chonko,Lawrence B.
TI  - Direct marketing, direct selling, and the mature consumer: a research study
SN  - 089930298X (lib. bdg. : alk. paper)
AV  - HF5415.126 .L86 1989
U1  - 658.8/348 19
PY  - 1989///
CY  - New York
PB  - Quorum Books
KW  - Direct marketing
KW  - Local
KW  - Aged as consumers
KW  - Direct selling
N1  - Includes index; Bibliography: p. [211]-216
ER  -