Direct marketing, direct selling, and the mature consumer
a research study
Lumpkin, James R.
creator
Caballero, Marjorie J.
Chonko, Lawrence B.
text
bibliography
nyu
New York
Quorum Books
c1989
1989
monographic
eng
xviii, 222 p.
James R. Lumpkin, Marjorie J. Caballero, Lawrence B. Chonko.
Includes index.
Bibliography: p. [211]-216.
Direct marketing
Aged as consumers
Direct selling
HF5415.126 .L86 1989
658.8/348
089930298X (lib. bdg. : alk. paper)
88018519
880701
20160527200443.0
41232