Lumpkin, James R. <br/><br/>
Direct marketing, direct selling, and the mature consumer  a research study 
James R. Lumpkin, Marjorie J. Caballero, Lawrence B. Chonko. 
 - New York  Quorum Books  c1989. 
 - xviii, 222 p. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [211]-216. 
<br/><br/><label>ISBN: </label>089930298X (lib. bdg. : alk. paper) 
<br/><br/><label>LCCN: </label>88018519  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Aged as consumers<br/>Direct selling.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .L86 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/348