Winters, Arthur A.

Fashion advertising & promotion Arthur A. Winters, Stanley Goodman. - 6th ed. - New York Fairchild Publications c1984. - xv, 413 p. ill. 25 cm. - F.I.T. Collection .

Rev. ed. of: Fashion advertising and promotion. 5th ed. c1978. Includes index.

Bibliography: p. 397-399.

087005452X

83083250


Advertising--Fashion--United States.

HF6161.C44 / W56 1984

659.1/9687/0973

HF6161.C44W56 / 1984