TY  - BOOK
AU  - Patti,Charles H.
AU  - Moriarty,Sandra E.
TI  - The making of effective advertising
SN  - 0135472903
AV  - HF5825 .P28 1990
U1  - 659.1 20
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising copy
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes index
ER  -