Patti, Charles H. <br/><br/>
The making of effective advertising 
by Charles H. Patti and Sandra E. Moriarty. 
 - Englewood Cliffs, N.J.  Prentice Hall  1990. 
 - 140 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135472903  24.60 
<br/><br/><label>LCCN: </label>89015934  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5825  / .P28 1990 
<br/><br/><label>Dewey Class. No.: </label>659.1