<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00813nam a2200253Ia 4500</leader>
  <controlfield tag="001">40151</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527200247.0</controlfield>
  <controlfield tag="008">890623s1989    mau           00110 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a"> 89036587 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0205123015</subfield>
    <subfield code="c">28.00</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">EVLG</subfield>
    <subfield code="b">658.801</subfield>
    <subfield code="b">K39c</subfield>
    <subfield code="c">c1</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2=" ">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.K46 1989</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2=" ">
    <subfield code="a">658.8/01</subfield>
    <subfield code="2">20</subfield>
  </datafield>
  <datafield tag="092" ind1=" " ind2=" ">
    <subfield code="a">658.801</subfield>
    <subfield code="b">K39c</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Kerin, Roger A.</subfield>
    <subfield code="9">42528</subfield>
    <subfield code="2">LEMB</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Contemporary perspectives on strategic market planning</subfield>
    <subfield code="c">Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">Boston</subfield>
    <subfield code="b">Allyn &amp; Bacon</subfield>
    <subfield code="c">c1989.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">x, 453 p.</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Planning.</subfield>
    <subfield code="9">131165</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Strategic planning</subfield>
    <subfield code="9">174959</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Mahajan, Vijay.</subfield>
    <subfield code="9">249010</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Varadarajan, P.</subfield>
    <subfield code="9">287291</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">30704</subfield>
    <subfield code="d">30704</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_801000000000000_K39C</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">evl</subfield>
    <subfield code="9">297120</subfield>
    <subfield code="a">10</subfield>
    <subfield code="b">10</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="i">55372</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.801 K39c</subfield>
    <subfield code="p">80000000765019</subfield>
    <subfield code="r">2018-07-17 00:00:00</subfield>
    <subfield code="s">2018-07-10</subfield>
    <subfield code="x">r:40151 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
