Kerin, Roger A. <br/><br/>
Contemporary perspectives on strategic market planning 
Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan. 
 - Boston  Allyn & Bacon  c1989. 
 - x, 453 p.  ill. 
<br/><br/><label>ISBN: </label>0205123015  28.00 
<br/><br/><label>LCCN: </label>89036587  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K46 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/01