01554nam a22003257a 4500 pucpr 20260909160427.0 260909b2024 |||||||| |||| 00| 0 eng d 9798850102357 pucpr eng pucpr pucpr rda CARIBET HF5415.1265 R67 2023 Rose, Emanuel 303505 Authenticity marketing to generation Z: how to earn the loyalty of generation Z through digital connection. / txt Columbia, SC : Strategic eMarketing, 2024. 115 pages : 22 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Authenticity in Marketing 303507 1. Introduction : This is Generation Z 7 -- 2. 2. The Digital Revolution Revolution Continues 17 -- 3. The Case for the Social CEO 29 -- 4. Social media employee advocacy 45 -- 5. Values driven marketing 49 -- 6. The E-Commerce Mandate 69 -- 7. Generation Z Demographics and Psychographics 85 -- 8. Marketing Successfully to Generation Z 95 -- 9. 9. Get Into Marketing Action 107 -- 10. About the Author 115 -- Generation Z 300245 Attitudes Young consumers 191401 Internet marketing 115752 Target marketing 176925 Brand loyalty 303508 Social media 278472 Marketing Generation Z 300245 Economic aspects lcc 27 HF5415.1265 General R67 2023 306935 306935 0 0 lcc 0 0 4 4 33 2024-06-10 Amazon 20.94 0 General HF5415.1265 R67 2023 91000000754960 2026-09-09 16:07:20 1 30.94 2024-06-10 27