Rose, Emanuel <br/><br/>
Authenticity marketing to generation Z:   how to earn the loyalty of generation Z through digital connection. /  txt 

 - 115 pages :  22 cm.  book 
 - Authenticity in Marketing .
<br/><br/>1.	Introduction : This is Generation Z 7 --<br/>2.	2. The Digital Revolution Revolution Continues 17 --<br/>3.	The Case for the Social CEO 29 --<br/>4.	Social media employee advocacy 45 --<br/>5.	Values driven marketing 49 --<br/>6.	The E-Commerce Mandate 69 --<br/>7.	Generation Z Demographics and Psychographics 85 --<br/>8.	Marketing Successfully to Generation Z 95 --<br/>9.	9. Get Into Marketing Action 107 --<br/>10.	About the Author 115 -- 
<br/><br/><label>ISBN: </label>9798850102357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generation Z--Attitudes<br/>Young consumers<br/>Internet marketing<br/>Target marketing<br/>Brand loyalty<br/>Social media--Marketing<br/>Generation Z--Economic aspects
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / R67 2023