TY  - GEN
AU  - Pride, William M.
AU  - Hughes, Robert J.
AU  - Kapoor, Jack R.
TI  - Foundations of business
SN  - 9798214052014
AV  - HD31  .P726 2027
PY  - 2027///
CY  - Australia, United States, Boston, MA
PB  - Cengage
KW  - Industrial management
KW  - Business enterprises
KW  - Business
N1  - Includes bibliographical references and indexes; Part 1. The Environment of Business -- 1. Exploring the World of Business and Economics -- 2. Ethics and Social Responsibility in Business -- 3. Global Business -- Part 2. Business Ownership and Entrepreneurship -- 4. Choosing a Form of Business Ownership -- 5. Small Business, Entrepreneurship, and Franchises -- Part 3. Management and Organization -- 6. Understanding the Management Process -- 7. Creating a Flexible Organization -- 8. Producing Quality Goods and Services -- Part 4. Human Resources -- 9. Attracting and Retaining the Best Employees -- 10. Motivating and Satisfying Employees -- Part 5. Marketing -- 11. Building Customer Relationships Through Effective Marketing -- 12. Creating and Pricing Products That Satisfy Customers -- 13. Distributing and Promoting Products -- Part 6. Information, Accounting, and Finance -- 14. Exploring Social Media and e-Business -- 15. Using Management and Accounting Information -- 16. Mastering Financial Management -- 17. Understanding Personal Finances and Investments -- 18. Enhancing Union-Management Relations
N2  - Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business," 8th Edition, prepares students for success in today’s dynamic business world by equipping them with foundational knowledge, adaptable leadership skills, real-world decision-making abilities and insights into emerging technologies
ER  -