03375cam a2200601 i 4500 21243694 OSt 20260915093458.0 191016t20202020nyua b 001 0 eng d 2019286775 GBB9D6442 bnb 019497253 Uk 9781138593930 (hbk.) : 1138593931 9780367262099 (pbk.) : 0367262096 9781000650457 (ePub ebook) 9781000649994 (PDF ebook) 9781000650228 (Mobipocket ebook) 9780429291999 (ebook) 21243694 (OCoLC)1112383485 UKMGB eng UKMGB rda OCLCO OCLCF WAU DLC eng lccopycat BEV HF5415.129 .P35 2020 658.87 23 23 658.87 Palmatier, Robert W., author. Marketing channel strategy : an omni-channel approach / Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary. Ninth edition. New York ; London : Routledge Taylor & Francis Group, 2020. ♭2020 xxviii, 373 pages : illustrations ; 26 cm text rdacontent unmediated rdamedia volume rdacarrier Previous edition: 2016. Includes bibliographical references and index. The omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy. Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. Marketing channels. Marketing Management. Marketing channels. fast Marketing Management. fast Sivadas, Eugene, author. Stern, Louis W., 1935- author. Ansary, Adel I., author. 7 cbc copycat 2 ncip 20 y-gencatlg ddc 6 306807 306807 0 0 ddc 0 0 10 10 1 2026-09-11 10 COMPRA 124.99 1 658.87 P171a9 82000002671221 2026-10-16 2026-09-16 11:25:00 2026-09-16 124.99 2026-09-11 6