more leads. more profit. less marketing Dib, Allan creator text monographic eng

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304 pages : illustrations ; 24 cm. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing Introduction I -- Foundations 9 -- 1. Learning Into Marketing 11 -- 2. Who Are Your People? 29 -- 3. What Are You (Really) Selling? 53 -- Force Multiplier 1: -- Tools 77 -- 4. Your Marketing Nerve Center 83 -- 5. Programming Moist Robots 97 -- 6. Artificial Intelligence 121 -- Force Multiplier 2: -- Assets 131 -- 7. Your Brand (Start with Buy) 137 -- 8. Your Flagship Asset 149 -- 9. Your Website 161 -- 10. Your Intellectual Property 177 -- Force Multiplier 3: -- Processes 191 -- 11. Business Is a Team Sport 199 -- 12. Email Marketing 219 -- 13. Content Marketing 239 -- 14. Keeping, Delighting, and Multiplying Your Customers 263 -- 15. Metrics 289 -- Conclusion 301 -- Allan Dib. "Bigger results with less marketing" -- Back cover Business and economics Advertising and Promotion Business and economics E-Commerce Digital Marketing Business and economics Marketing Direct Business and economics Skills Marketing Marketing Gestion Marketing management Marketing Graphic design HF5415.13 D55 2024 9781774583944 1774583941 pucpr 260610 20260610122947.0 eng