02448nam a22003737a 4500 pucpr 20260610122947.0 260610b2024 |||||||| |||| 00| 0 eng d 9781774583944 1774583941 pucpr eng pucpr pucpr rda CARIBET HF5415.13 D55 2024 Dib, Allan 303281 Lean marketing : more leads. more profit. less marketing / Allan Dib. txt Vancouver : Page Two , 2024. 304 pages : illustrations ; 24 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc "Bigger results with less marketing" -- Back cover Introduction I -- Foundations 9 -- 1. Learning Into Marketing 11 -- 2. Who Are Your People? 29 -- 3. What Are You (Really) Selling? 53 -- Force Multiplier 1: -- Tools 77 -- 4. Your Marketing Nerve Center 83 -- 5. Programming Moist Robots 97 -- 6. Artificial Intelligence 121 -- Force Multiplier 2: -- Assets 131 -- 7. Your Brand (Start with Buy) 137 -- 8. Your Flagship Asset 149 -- 9. Your Website 161 -- 10. Your Intellectual Property 177 -- Force Multiplier 3: -- Processes 191 -- 11. Business Is a Team Sport 199 -- 12. Email Marketing 219 -- 13. Content Marketing 239 -- 14. Keeping, Delighting, and Multiplying Your Customers 263 -- 15. Metrics 289 -- Conclusion 301 -- The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing Business and economics 206142 Advertising and Promotion Business and economics 206142 E-Commerce Digital Marketing Business and economics 206142 Marketing Direct Business and economics 206142 Skills Marketing 131165 Marketing 131165 Gestion Marketing management 131172 Marketing 131165 Graphic design. 230537 lcc 27 HF5415.13 General D55 2024 306458 306458 0 0 lcc 0 0 4 4 33 2024-06-10 Amazon 26.80 0 General HF5415.13 D55 2024 91000000754218 2026-06-10 12:31:56 1 36.80 2024-06-10 27